24 October 08
There are some customers which we chose not to serve, We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them.”
17 October 08
Text resizing is a browser feature, not a website feature.
16 October 08
Apple doesn’t make computers that people have to buy. They make computers that people want to buy.
John Gruber is right again, as usual.
2 October 08
None of us went to design school—we picked all this up when we were young, from experience, and from bouncing stuff off each other. Going to school is great, I guess, but I don’t think it’s necessary at all. You look at the top tier designers—Dan Cederholm, Doug Bowman. They didn’t go to design school. These are smart guys who figured it out. If I’m asked by young designers for advice, especially those that go to design school, I’d strongly encourage them to find people with like interests and start working together. Build fictional projects, and try stuff.